Squad of Dolls and Girlswear Collection
For this project I worked in collaboration with Kristy Elsworth and A Fitting Connection to design and develop a set of dolls and a girlswear collection based around helping to eradicate bullying and encourage inclusive play.
First came the concept behind the dolls, not only were they to help communicate a girls' everyday girl powers but they needed to be relatable by looking like young girls instead of women. They became a little collection of superheros with powers like kind and brave. Read more behind the story on the news page.
Kristy was also aware that there were not enough pockets in clothing for these kind of dolls, that were intended to be taken everywhere, including the playground. So we worked on a range of garments to go with dolls that were focused on having pockets that fitted the dolls.
The Autumn/Winter 2020 squad of dolls and garments are online now. Look out for the coming Spring/Summer 2020/2021 doll squad and collection too.
There are also lots of fun things like profile cards and colouring in pages.
SOME OF OUR
"I’ve had the pleasure of working with Tamara for over 10 years in both Retail & Wholesale Apparel with continuously successful outcomes for our National clients.
More recently we've partnered in Uniform Design & branding - with Tamara’s graphic design work being an intrinsic pathway towards growth in each of my businesses.
Tamara is a creative professional who is not only reliable and innovative, but also talented across a wide variety of design aspects in Fashion, Textiles and Web creation.
I’d highly recommend Tarmi (and have done many times already) to any Designer, Fashion business or apparel brand."
"Tamara plays a big part of our team at A Fitting Connection. No matter the type of design job we throw at Tamara she understands exactly want the clients wants and needs and hits a home run each time. Tamara’s eye for design maybe her biggest strength but it’s closely followed by her understanding on how to make the designs also functional. A Fitting Connection wouldn’t be the same without her."
"Working with Tamara on the rebranding of Deborah Selleck Couture has been a pleasure! From initial concept and overall feel of the website redesign Tamara guided us with a sure hand in creating a beautiful website. Her knowledge of visual communication and sound technical skills were applied to the marketing images chosen for our Lookbook to create a cohesive style that conveys the luxury and fun of the brand. She is in touch with how images make you feel , she is a born storyteller!"