Fashion Creative Direction

Tamara Design Services Creative Direction

Need help setting the direction of your brand or collection? We find this to be the juicy part of the process.

We provide creative direction by researching and developing mood, colour and trend boards; as well as garment styling, product details, branding design and POS.

Based on market research we can then provide garment design sketches, either hand drawings to begin or computer based, to help flesh out the range. Once these have been finalised we can then provide sketches for technical specification and offer textile print designs needed for the collection.

We can research the market for current styling in the runway shows, editorial magazines and stores. However, We can also help to develop designs that are not based on trends but rather concepts.

Our process is to discuss and determine the project requirements, research target audience and competitors, design and present ideas, make changes based on any feedback if needed, supply final files for print or help deliver the product needed.

What ever stage you are at we are happy to help.

Tamara Design Services Creative Direction Fashion


“Tamara was an absolute dream to work with. Using her vast skills and experience she was able to improve all facets of our storyboard presentation and design processes. Producing style boards and individual garment design for the sports industry; our clients were impressed with the attention to detail and Tamara’s ability to incorporate fashion elements into the uniforms.”

Key Account Manager – Macron Sportswear

“Tamara plays a big part of our team at A Fitting Connection. No matter the type of design job we throw at Tamara she understands exactly want the clients wants and needs and hits a home run each time. Tamara’s eye for design maybe her biggest strength but it’s closely followed by her understanding on how to make the designs also functional. A Fitting Connection wouldn’t be the same without her.”


A Fitting Connection Testimonial Logo

“Working with Tarmi on the rebranding of Deborah Selleck Couture has been a pleasure! From initial concept and overall feel of the website redesign Tarmi guided us with a sure hand in creating a beautiful website. Her knowledge of visual communication and sound technical skills were applied to the marketing images chosen for our Lookbook to create a cohesive style that conveys the luxury and fun of the brand. She is in touch with how images make you feel , she is a born storyteller!“



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