CREATIVE DIRECTION, BRANDING AND PACKAGING DESIGN
The team at Flashback Vodka knew they were onto a great selling product and were looking for someone to help set the look and design the branding for their new product. That’s where we came in.
TheIr product was aimed at the younger end of the drinking market. The design needed to be youthful with a retro look, as their flavours are flavours you would remember from your childhood but with vodka. We describe it as bringing your childhood into your adulthood.
First we needed to determine the overall look of the brand, so Tamara Design Services presented options for design trends that would be used as an inspiration jumping point for the new brand. These were 80’s-90’s Street Art, 80’s-90’s Neon Nightclub and Pop Art.
From these options for creative direction the Flashback Vodka team chose Pop Art. A great choice, as there is a lot of opportunity to reference popular culture and Pop Art colour combo’s.
Tamara Design Services then designed the logo and other branding elements so that they could be recoloured to reflect the flavour that they are being used on.
Once the logo and brand elements were designed the packaging and other media were able to be designed. Illustrations inspired by Roy Lichtenstein were also developed as branding elements that could be recoloured for different flavours and used in all sorts of assets.
For more on Flashback Vodka see the Photography Creative Direction and Social Media folio pages or head over to the website and get a taste of the flavours.
SOME OF OUR
“Tamara was an absolute dream to work with. Using her vast skills and experience she was able to improve all facets of our storyboard presentation and design processes. Producing style boards and individual garment design for the sports industry; our clients were impressed with the attention to detail and Tamara’s ability to incorporate fashion elements into the uniforms.”
Key Account Manager – Macron Sportswear
“Tamara plays a big part of our team at A Fitting Connection. No matter the type of design job we throw at Tamara she understands exactly want the clients wants and needs and hits a home run each time. Tamara’s eye for design maybe her biggest strength but it’s closely followed by her understanding on how to make the designs also functional. A Fitting Connection wouldn’t be the same without her.”
“Working with Tarmi on the rebranding of Deborah Selleck Couture has been a pleasure! From initial concept and overall feel of the website redesign Tarmi guided us with a sure hand in creating a beautiful website. Her knowledge of visual communication and sound technical skills were applied to the marketing images chosen for our Lookbook to create a cohesive style that conveys the luxury and fun of the brand. She is in touch with how images make you feel , she is a born storyteller!“