Kristy Elsworth Talks About The Story Behind Pocket Squad Girls in Stellar Magazine
So nice to see Kristy Elsworth featured in Stellar Magazine talking about her new range of Dolls and Clothing and the story behind them. Aimed at discouraging bullying and encouraging inclusive play, each doll has “everyday girl powers” – everyday talents, traits and attributes – that teach girls to celebrate themselves and each other. Kristy wants to see a future where girls are kind to one another and lift each other up, rather than putting each other down.
After her own daughter was bullied at school she looked for products to help with this and found a gap in the market and so the concept of Pocket Squad Girls was born.
The squad of 5 dolls are out now and there is a pre-order going for the clothing. Read more about it at pocketsquadgirls.com.au
So pleased to have been part of this journey with Kristy and A Fitting Connection.
SOME OF OUR
“Tamara was an absolute dream to work with. Using her vast skills and experience she was able to improve all facets of our storyboard presentation and design processes. Producing style boards and individual garment design for the sports industry; our clients were impressed with the attention to detail and Tamara’s ability to incorporate fashion elements into the uniforms.”
Key Account Manager – Macron Sportswear
“Tamara plays a big part of our team at A Fitting Connection. No matter the type of design job we throw at Tamara she understands exactly want the clients wants and needs and hits a home run each time. Tamara’s eye for design maybe her biggest strength but it’s closely followed by her understanding on how to make the designs also functional. A Fitting Connection wouldn’t be the same without her.”
“Working with Tarmi on the rebranding of Deborah Selleck Couture has been a pleasure! From initial concept and overall feel of the website redesign Tarmi guided us with a sure hand in creating a beautiful website. Her knowledge of visual communication and sound technical skills were applied to the marketing images chosen for our Lookbook to create a cohesive style that conveys the luxury and fun of the brand. She is in touch with how images make you feel , she is a born storyteller!“